May 18th, 2011

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Red Hot Chili Peppers SOON – A new era for RHCP is coming…

Red Hot Chili Peppers SOON – A new era for RHCP is coming…

In mid-may 2011, Warner launched a simple marketing campaign which features the text “SOON” displayed in the center of a light red Red Hot Chili Peppers Asterisk. The SOON Asterisk was first spotted on Warner’s Elektra Records building in Burbank on May 18th 2011.