Kreayshawn talks to Billboard about directing the music video for the Red Hot Chili Peppers new single, The Adventures of Rain Dance Maggie.
Kreayshawn on set of RHCP's new music video.
Kreayshawn, a former film student at Berkeley Digital Film School, signed on to direct the clip for the rock group’s latest single after submitting a treatment for the song a month ago. The rapper/director tells Billboard.com that she is currently working on editing the video, which she says will return the band to its roots.
“I wanted to keep it 90s-era based, like an underground feel to it,” says Kreayshawn. “[The song] really has that sound that just takes you back. It’s cool because they got to take a break, and I feel like it’s important for any artist to take a break and regroup. And for them to come out and still have the same type of vibe and same type of sound, I really like that.”
Although Kreayshawn admits to being “super nervous” before shooting began on the video, she says that the Chili Peppers’ positivity and relaxed attitude helped put her at ease. “They were really chill and cool to work with, because they’ve done this a million times before,” she says. “They’re an iconic band… Anthony [Kiedis] is still as hot as ever, Flea is still crazy as ever. It was definitely exciting.”
Last month, Kreayshawn followed the video for “Gucci Gucci,” which has 5.8 million YouTube views since premiering last May, with the single “Rich Whores,” another track that takes aim at materialistic women. The rapper says that she’s trying to focus on finishing her debut album, but doing press and performing live — she’ll next be at New York’s Highline Ballroom on Aug. 18 — have kept her sidetracked
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