Red Hot Chili Peppers Brazil recently interviewed Marck Klasfeld, director of the music videos for Monarchy of Roses and The Adventures of Rain Dance Maggie – both singles from RHCP’s tenth album, I’m With You.
This is the first interview in which Marc Klasfeld talks about the making of the music video for Monarchy Of Roses…
RHCP BRAZIL: How did this project come to you?
Marc Klasfeld: I guess how the band was happy with the video of “Rain Dance Maggie” and the way it came out, they sent me this song to write a script for it. And I was very happy with it. In youth, I was a big fan of RHCP and continue to be, then it is always fun and exciting to work with someone you admire.
RHCP BRAZIL: How was the decision made to base the video on the art of Raymond Pettibon? Was it his idea or did the Red Hot Chili Peppers have him in mind already?
Marc Klasfeld: I sent Anthony a sample based on a graphic design. He liked the idea, but he wanted to use instead of Raymond Pettibon style / art that I was proposing, which actually made my best ideas. Anthony and Flea spoke with Raymond and put it in the project to give us permission to move on.
RHCP BRAZIL: What were the first steps taken to make the video? Could you explain the process of creation?
Marc Klasfeld: Well, we recorded the band with a green background, so we took photos of the work of Raymond over the sequences in video of the band and I edited it as a simple animatic* the way I saw it all working. After we sent the animatic to the animators who would soon send me back their work for me to make some considerations. We were back and forth with it for about six weeks until we had finished the project. *Animatic is a term used for a preliminary animation.
RHCP BRAZIL: You recorded with a green background, but it feels like a live recording because the band’s performance is very real and natural, as we usually see on stage…
Marc Klasfeld: They are amazing artists, so it’s very easy to capture a magical and energetic presentation. There are several major sequences that we didn’t use too.
RHCP BRAZIL: I know you and Rockhard (LA based production company) are experts in video, but I also know that with each new job, a new challenge starts. What was the biggest challenge you faced in completing this video?
Marc Klasfeld: Today’s challenges in making video clip is that there is not much time or money, and also seems to me that there is no will or passion in the music industry to do something big. And although there was much time or money as I would have liked, I had a passion and desire to do something big and new and interesting and special, I feel that we accomplished that. But still it wasn’t easy.